TVS Motor’s
strong legacy of 110 years, and leading technology and innovation, will now be
taken forward with the launch of a new way of living, TVS RONIN. Marking the
company’s entry into the segment of premium lifestyle motorcycling, the
motorcycle is an extension of its commitment to bringing in a new way of
riding. The TVS RONIN’sversatile features, combined with aunique design and
modern technology,ensure stress-free riding experiences across terrains. The
motorcycle is also one of many firsts with impressive technology and
convenience features like dual-channel ABS, voice assistance, and enhanced
connectivity. In another first, the TVS RONINwill launch with an exclusive
range of branded world-class merchandise and custom accessories, a configurator
and a dedicated experience program.
Mr.
VimalSumbly, Head Business - Premium, TVS Motor Company,commented, “Motorcycling
at the global level is changing. It is moving from serving a functional purpose
toenabling self-expression, freedom, and the willingness to explore.Inspired by our
customers’ need to chart ‘unscripted’ journeys, the TVS RONINwill carve a new
segment based on an emerging lifestyle free from stereotypes, dated codes, and
legacy baggage. This is thereby transforming the premiumisation into
personalisation more and more, creating a trend in the two-wheeler segment.The
motorcycle will bring a premium lifestyle experience for our customers,offering
a differentiated brand ecosystem.I am sure our customers would appreciate the
distinctive riding character of this motorcycle.”